Creating something brand new or finding truly original content/products is very hard these days. For example, think about current TV executive board meetings… In my head, they go a little something like this:
- TV Guy 1: Hey guys, let’s talk about ideas for a new show for next fall
- TV Guy 2: How about we remake/reunite Friends/Full House/Charmed/Sabrina the Teenage Witch/Gilmore Girls/literally any 90s show ever made?
- All the TV Guys in unison: SOUNDS LIKE A PLAN!
Whatever happened to predictability? Ha, had to! No, but seriously, they really need to stop bringing back everyone and everything, especially when the shows had perfect closures – except Friends. They can bring back Friends forever until every cast member dies.
Anywho… The point is, a lot of times it can feel like everything has already been created/thought of, and it’s hard to think about something from scratch. After all, we have Pinterest!
I completely understand the struggle. As an Etsy seller, it’s my ultimate goal to have fresh and new items that my customers can only find at my shop, that keep them coming back, and that provide me with a stable income. I’ve tried from day 1 to make things people want, and because I’ve taken enough business classes, I know the key is to look for a market void and try to fill it.
The whole “photo booth props” niche was a very happy accident, but an accident nonetheless. I know there are plenty of providers of photo booth props in both digital and physical format, and I know they’ll continue to come up. I for one have tried very hard to create designs that are 100% authentic, different from what’s already out there, of good quality, and fun. Even though the bulk of my items are inspired by Disney, every single prop has been hand drawn, cut and put together by me – just like I make 4th of July, graduation, or wedding sets. The ideas/events/institutions have been around forever, but the designs themselves are mine.
So you can imagine, it’s disheartening/frustrating (to say the least) when you find that your designs have been copied by other sellers, right under your nose. And that’s what inspired this blog post. Is imitation REALLY the most sincere form of flattery? I’m not sure.
Yesterday, I was doing my routine SEO self-check, where I search random keywords associated with my items and I see in which pages they land, so I can make sure I’m staying relevant and top-sided in Etsy’s algorithms. As I start scanning for my props, on the very first page my eyes pick up on some familiar shapes, and I’m confused for a moment. Wait… Is that… Did I… No that’s not… Who… Woah. That’s my design, but that’s NOT my picture, or my shop.
As you all should know by now, I’m obsessed with everything Disney. So when the Descendants Movie came out, I was front row (to my TV) ready to watch it and fall in love with yet another new classic. It worked. I did. I died. And then, a customer saw my standard set of Villain-inspired props, and asked if I could make her some Descendants villain props. I already had 3 out of the 4 parents (Evil Queen, Jafar & Maleficent) designed from prior sets, so I got to work and drew out the last parent (Cruella), plus the 4 children: Evie, Jay, Mal & Carlos. I’m pretty proud of how they turned out, and I’ve already received a few orders for the set. So you can imagine, that when I see someone copied my design to the T, I’m a little bit flabbergasted. Let me show you what I mean:
I’ve checked for Descendants props on Etsy before, but there were none. Mine were the very first set of Villain parents and children on the marketplace. Until, quite literally, last week. On March 14th, another shop posted a set of Descendants props that looks like this:
Quite honestly, I couldn’t believe it! So eerie to notice the ends of the hair on the girls, Carlos’ (black and white hair) spikes, Jay’s hairstyle… They literally copied my design inch by inch. On the side of the parents, I think most of those props had been done before, but again, I hand drew my designs based off of the original cartoons, not other people’s interpretation of them.
Do you know what I did when I saw this? Wild guess? I laughed. I was in shock, but I try to avoid going crazy over things I cannot change, because ultimately, it only affects me. So I just laughed and, tried to figure out what I should do next. These were my options:
- Let it go (whaddup Frozen reference?! Whaddup iiSuperwomanii reference within the reference? #inception): be the bigger person, not care that my work was copied, move on…
- Report the listing: Etsy has an option to report listings. I’ve never done this before so I’m not sure under what grounds you may report something (probably over graphic or offensive content?). But, I really don’t want to start drama with another shop. I’ve been on the receiving side of crazy before, and it’s not fun.
- Send the shop a direct message: should I let them know I know? I would crap my pants if another shop messaged me telling me I plagiarized their item. I would for sure take it down, possibly apologize, but that’s just me. I’m not sure how the other shop will react.
- Write a blog about it to open up a dialogue and hear different perspectives on the matter? Sounds like a plan 🙂
I won’t do anything other than #4 right now. I really just wanted to put this out there for two reasons:
- For aspiring or existing Etsy owners – I know of one owner in particular who went through this recently. She was devastated that her design was plagiarized and I believe she reported it, but I’m not sure how much she could do about it or how the case turned out. I just know that it tortured her and stole her peace for weeks. We all work hard to make our shops stand out, hoping for stable sales and happy customers eager to leave reviews. It’s not an easy process trying to make a shop grow and go from hobby or side gig to a business, and this is potentially a roadblock. It’s not a “fair” competition. It’s a dirty play. It sucks but it’s not a make or break situation, so I really just wanted to showcase the story and hopefully have it serve as a “everything will be alright” reassurance, which I’ll need to confirm in the future. But I really think it will.
- Trying to honor my #WCBBloggingTuesdays commitment, and always #KeepingItReal (also, please help #KeepInstagramChronological)
In any case, as shocked and surprised as I was, this hasn’t really affected me the way other events have (I’m an ultra sensitive person), so I’m proud of myself for that. At the same time, I know social media makes it seem like everything is peachy 100% of the time, and I don’t tend to share the down moments, but I think it’s an important part of my journey, and in every moment, there’s a lesson to be learned.
Please share your thoughts below, and any personal stories of dealing with plagiarism or copycats are a plus!!
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Social media definitely portrays a skewed version of our reality – Check out my blog for more posts about social media, and let me know what you think!