A couple of months ago I created an editorial calendar with topics to write about so that I wouldn’t struggle to keep up with my blogging commitment, and one of the items I wanted to touch on is my love for Etsy. Besides the benefit of the platform over every other e-commerce site out there (in my humble opinion), I truly believe that Etsy is always in touch with its community of sellers, and tries to do right by us as well as by buyers. I’ve participated in multiple surveys and I’ve seen implementation of changes I’ve written to them about (probably along with a few other sellers), and the improvements just keep coming.
Then, two weeks ago, sellers were notified that Etsy shops were getting a makeover, and I was like “HA! Perfect timing!” Let me tell you, I’m apprehensive about change, but this is a GREAT one! The new shop look is much more modern, clean, manageable by sellers, and easy to navigate by buyers. It’s definitely in line with the wave of “power pages” (basically, having the bulk of the information about the website in one single page where you just scroll down instead of figuring out the menu) and I for one can’t wait until it launches for everyone on April 5th. Here’s the detailed breakdown of the most noticeable changes:
First of all, the new look will allow sellers to choose between having no banner, a small banner (which will not be mobile-optimized), or a cover photo (mobile optimized!). As you can see, I’ve already gotten a head start on mine, and I’ve chosen to use this set up because I think it’s a great opportunity to showcase my items being used by my customers, which buyers don’t really see unless they’re following me on social media (::cough cough:: Facebook, Instagram, Twitter). It’s a little overpowering on the screen, but I really think it does more good than harm (if done right).
Second, hello modernization! I never really noticed how “old-school” the current look is until I saw the new layout. The set up is fresh, and I think they got it right by emphasizing the shop itself over the owner, which is currently reversed.
Third, sellers can choose the order of their listings and OMG THANK YOU SO MUCH ETSY!!! It was so frustrating to feel like my shop was “disorganized” because right now the items show up in the order of “recent purchases,” and to my OCD self, it throws off the vibe. We can also choose to feature certain listings that will show up above the full shop. Where is my ::hands in the air:: emoji when I need it?
Fourth, the listings themselves are bigger, which is a great way to show buyers more in less time.
Fifth, the reviews are right under the listings. This is going to be YUUUUGE for buyers (#Elections2016!). As a frequent shopper myself, I know how much reviews influence my decisions to make a purchase, and having this information so visible is definitely going to make the process much quicker.
Sixth, the Shop Updates. I think I need a separate blog post to explain these, but basically, Etsy is going social on us! Through the use of the “Sell on Etsy” app (which is absolutely necessary if you’re a seller ::ehem:: customer service), Etsy has created a new way to push content through the platform and out onto other channels like text messages and the aforementioned Facebook, Instagram & Twitter, and going as far as Pinterest and even WhatsApp! These updates are going to tip the Etsy algorithms in favor of active sellers, as they’ll showcase more of the shops that use them, and honestly, it’s a great way to post different angles of our products by stepping out of the 5 picture limit. When sellers post these updates to their social media channels, they work as a cute little hooks to bring perspective buyers directly to each listing. In conclusion, if you’re a seller and haven’t posted your first Shop Update yet, get on it!
Seventh (and last one I’ll include here because I’m running out of screen), sellers now have a chance to upload a video of themselves and up to 5 pictures of their work spaces (or whatever they want) to help buyers fall in love with them even more.
Maybe I’ll have to make this post a trilogy or a Harry Potter-sized novel to cover ALL of the great new features Etsy is rolling out, and all the reasons why I already love them, but the point is, April 5th, check out my new swagged out shop and buy something from me 😀 Kidding, but really, SO excited for this. Thank you Etsy for being so awesomesauce! T – 1 week!