Oh. Em. Gee. you guys! I just found the deepest YouTube black hole I’m about to fall into head first, and possibly never come out of. Most people don’t know this about me, but I spend a good amount of time on YouTube, half as a hobby, and half as work/research. Since I work in social media, I’m always trying to study the trends and see how we can implement whatever the kids want to see these days (hello, am I 80 yet?), but I have also inadvertently gotten invested in the lives and success of many of these digital influencers, and counting. And it’s all because of Jenna Marbles.
My top YouTuber to watch for more than a year now is Lilly Singh, aka iiSuperwomanii, who has a comedy/skit based main channel, and a second daily vlog channel where she shares a lot of what goes on behind the scenes in her life and work, and aims to motivate her viewers to hustle hard as we watch her do every day. Now, because of Lilly, I’ve come across many other creators and I have gotten attached to a few of them, but none have taken my heart and eyes by storm as much as Mr. Kate. An interior design/decorator, Kate Albrecht and her partner Joey Zehr aim to transform pretty much any space they walk into within a very short amount of time, and with all the unexpected twists and turns you can’t imagine. I consider myself a pretty creative and hands-on DIYer and handyman when duty calls, but Kate is simply fearless when it comes to juxtaposing textures, colors, materials and even multiple tastes into a single space.
Lilly hired Kate to style her bedroom and her home office space, and it was simply love at first sight for me. The magic of Kate – besides her super charming and electric personality, her positive disposition, and boundless creativity – is that when you see each detail she is bringing into any space, there’s almost a speck of doubt “will this actually look good/cohesive with the rest of the stuff?,” and then you get to the end clip where they show the finished work, and you just have to scold yourself for ever having doubted Kate in the first place. She is INCREDIBLE and I can’t get enough of her. I immediately started back-watching everything she had ever posted, which is a lot of content and she has it broken up into series for our convenient viewing. Some of my favorites include:
- O.M.G. We Bought A House! – a (so far) three-season style show on YouTube, with a format that EASILY competes with anything you can find on traditional TV and the likes of HGTV, where Kate and Joey purchase their first home, and do some serious remodel of every single nook and cranny of a decades-old house.
- O.M.G. We Are Coming Over! – also known as O.M.G. WACO, taking the original OMG to new heights and places, as Kate and Joey style or remodel the homes/rooms/work spaces of mainly “digitally famous” people who much like themselves, found an online following. This one is a dangerous series, as Kate acts as the funnel to introduce me to many other creators I had no idea existed and now how am I supposed to ever get out of bed from watching so many people?! My favorite part of this one is seeing how Kate really absorbs the personalities and preferences of each of her Creator Customers, and creates a space that they could’ve never in a million years build for themselves, because we all have our strengths, but no one decorates like Kate.
- Breaking Beige – a shorter series that showcases Kate and Joey making over smaller spaces where regular Joes and Janes suffer at the hands of incredibly monochromatic color-schemes in their homes, and Super Mr. Kate comes to the rescue to break them out of their beige cages and bring color and life into their homes.
All the shows are so well-done, and take full advantage of the season/show format YouTube offers like little other channels do. Kate has a clear vision, and the style of the shows is undoubtedly just as good, if not solidly better than whatever you can find on TV. It’s all really, REALLY well-executed.
I thought about adding pictures to this post of a few beautiful rooms Kate has created, but I simply can’t do that to all the other rooms. You just have to see for yourself! Also, the Mr. Kate channel is just about to cross the One Million YouTube Subscribers mark, so if anyone is looking for a new channel to watch endlessly, I can’t recommend this one enough!
Basically, if anyone needs me for the next couple of months, I’ll be binge-watching Mr. Kate until I can get through all of her videos and take in every gram of the fabulousness Kate has to offer.