Why Mr. Kate is not only a healthy obsession, but actually the best role model ever

Consider this my official application to FULL STAN status to Mr. Kate, her entire brand, her life, her hair, I’m here for ALL OF IT!

Last year, I wrote about how I found her and I was sucked into her channel and began to religiously watch her videos, and by now I’ve caught up on almost all of her series AND I got her book (I asked for it as a gift, and my friend got me a signed version, yay!). A year and change later, I’m not only a fan of her work, but I genuinely admire her as a person and I wish more people got on this bandwagon, because the world would be a better place if we all were a little more like Mr. Kate. Much like BuzzFeed, I’ve actually come up with five reasons why Mr. Kate is my new religion:

  1. She is a savvy, trend-setting businesswoman: because of her family, Kate could probably pull strings to get a show on HGTV or any home improvement channel, but what she did instead was to put on a TV-quality show on YouTube, and is probably THE top interior design content creator on the platform. QUEEN. Also, she’s an author and runs a retail operation with beautiful merch on her website.
  2. Helping & giving back is important to her: lots of entrepreneurs on the rise are solely focused on succeeding and reinvesting earnings back into the business, but Kate has a strong conviction to give back to the community (or to fans) in various ways. For every 100K subscribers reached on YouTube on her way to one million, she gave 1K to charity. When she reached the million subscribers milestone, she gave away a 10K makeover to a fan. One of the charities she donates to is the LA Youth Network, which helps homeless and foster youth in the Los Angeles area find their footing in life with transitional housing. Aside from the monetary donation, she also dedicated and donated one of her makeovers to their center, to make it an even better environment for the teens.
  3. She’s unconventional, a total #CreativeWeirdo: if you’ve seen any of her content, you know she’s completely unafraid to take massive fashion risks on a daily basis (despite being bullied for it earlier in life), and I think the pink hair has brought that out in her even more. Her business name is Mr. Kate because she wanted to beat the girly image stereotype and beat down barriers. In one of her videos she spoke openly about not really being the type of girl that wanted to get married, so her and her partner Joey simply had a courthouse elopement which her accountant recommended for ease of paperwork and filing taxes. She doesn’t wear an engagement or wedding ring, yet her and Joey couldn’t possibly be more committed to each other, being partners in life and business. She is unapologetically herself and is a huge advocate for everyone expressing their individuality as well.
  4. She is confident in her work, but also extremely humble: there’s something my dad ingrained in me since I was little, and it was an admiration for humility. He is really not a fan of cocky people at all, and his disdain for overt conceit was directly funneled down to my DNA. Anyway – this is something that I really admire in Kate, she truly walks the line between confidence and humility so gracefully. You can tell she believes in herself and her vision when she does makeovers for others (which is so nerve wracking, to get someone’s taste and create an entire environment for them based on that, it’s insane!), but she also is genuinely relieved when people love the outcome of her work, because at the end of the day, creativity always comes with a dose of self-doubt.
  5. She keeps it real, for real: even though on her makeover videos she sticks to her cheery side, on other more personal videos, on her book and when it comes to social media, she is more unfiltered and open about the not so glamorous side of life – which is not common among public figures. One of the things she does that I admire the most is when she shares her creative process for designing her bullet journal (a type of more free agenda-running), and she unabashedly includes the pictures of all pages listing when she has things like therapy – which still has a huge stigma attached to it, and to someone like me that is incredibly reassuring. Seeing someone that seems to have it all figured out in life taking care of her mental health in spite of stereotypes and any backlash is absolutely inspiring and admirable.

As you can see, my love and admiration for Kate only grows with every video and I pride myself in learning from her and looking up to her as a virtual mentor. I am a proud member of the #CreativeWeirdo family and I look forward to everything she’ll continue to create and make over in the future.

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New OBSESSION: Mr. Kate!

Oh. Em. Gee. you guys! I just found the deepest YouTube black hole I’m about to fall into head first, and possibly never come out of. Most people don’t know this about me, but I spend a good amount of time on YouTube, half as a hobby, and half as work/research. Since I work in social media, I’m always trying to study the trends and see how we can implement whatever the kids want to see these days (hello, am I 80 yet?), but I have also inadvertently gotten invested in the lives and success of many of these digital influencers, and counting. And it’s all because of Jenna Marbles.

My top YouTuber to watch for more than a year now is Lilly Singh, aka iiSuperwomanii, who has a comedy/skit based main channel, and a second daily vlog channel where she shares a lot of what goes on behind the scenes in her life and work, and aims to motivate her viewers to hustle hard as we watch her do every day. Now, because of Lilly, I’ve come across many other creators and I have gotten attached to a few of them, but none have taken my heart and eyes by storm as much as Mr. Kate. An interior design/decorator, Kate Albrecht and her partner Joey Zehr aim to transform pretty much any space they walk into within a very short amount of time, and with all the unexpected twists and turns you can’t imagine. I consider myself a pretty creative and hands-on DIYer and handyman when duty calls, but Kate is simply fearless when it comes to juxtaposing textures, colors, materials and even multiple tastes into a single space.

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Kate and Joey, no better DIY Demolishing Duo out there!

Lilly hired Kate to style her bedroom and her home office space, and it was simply love at first sight for me. The magic of Kate – besides her super charming and electric personality, her positive disposition, and boundless creativity – is that when you see each detail she is bringing into any space, there’s almost a speck of doubt “will this actually look good/cohesive with the rest of the stuff?,” and then you get to the end clip where they show the finished work, and you just have to scold yourself for ever having doubted Kate in the first place. She is INCREDIBLE and I can’t get enough of her. I immediately started back-watching everything she had ever posted, which is a lot of content and she has it broken up into series for our convenient viewing. Some of my favorites include:

  • O.M.G. We Bought A House! – a (so far) three-season style show on YouTube, with a format that EASILY competes with anything you can find on traditional TV and the likes of HGTV, where Kate and Joey purchase their first home, and do some serious remodel of every single nook and cranny of a decades-old house.
  • O.M.G. We Are Coming Over! – also known as O.M.G. WACO, taking the original OMG to new heights and places, as Kate and Joey style or remodel the homes/rooms/work spaces of mainly “digitally famous” people who much like themselves, found an online following. This one is a dangerous series, as Kate acts as the funnel to introduce me to many other creators I had no idea existed and now how am I supposed to ever get out of bed from watching so many people?! My favorite part of this one is seeing how Kate really absorbs the personalities and preferences of each of her Creator Customers, and creates a space that they could’ve never in a million years build for themselves, because we all have our strengths, but no one decorates like Kate.
  • Breaking Beige – a shorter series that showcases Kate and Joey making over smaller spaces where regular Joes and Janes suffer at the hands of incredibly monochromatic color-schemes in their homes, and Super Mr. Kate comes to the rescue to break them out of their beige cages and bring color and life into their homes.

All the shows are so well-done, and take full advantage of the season/show format YouTube offers like little other channels do. Kate has a clear vision, and the style of the shows is undoubtedly just as good, if not solidly better than whatever you can find on TV. It’s all really, REALLY well-executed.

I thought about adding pictures to this post of a few beautiful rooms Kate has created, but I simply can’t do that to all the other rooms. You just have to see for yourself! Also, the Mr. Kate channel is just about to cross the One Million YouTube Subscribers mark, so if anyone is looking for a new channel to watch endlessly, I can’t recommend this one enough!

Basically, if anyone needs me for the next couple of months, I’ll be binge-watching Mr. Kate until I can get through all of her videos and take in every gram of the fabulousness Kate has to offer.