Say Hello to the Newest Member of the Nytro Marketing Team!

Hey guys! I have some news for you 🙂 I know most of you are here for my craftventures, but this blog is named “Work-Craft Balance” after all, so I like to share parts of the W when they come to be.

When I started working for SAP, I met some cool people from a marketing agency that put on pretty big events for the Latin America region. The employees were the nicest, most accommodating and badass group of humans that ever existed. I loved getting to see them every time events came around, and we built great rapport over the years. In 2016, the CEO and top employees of that company decided to start over and build a new agency which they called Nytro Marketing, and we stayed in touch through social media as well as seeing each other at another annual SAP event, and both on different capacities as well. They were pitching customers, and I was now working for a global team. In those annual encounters, we’d always talk about what we were up to and we’d joke about me joining the Nytro team… until this month, when the joke became a reality!

Their business has grown exponentially over the past year, and they came knocking to see if I’d be interested in working with them since I have years of SAP experience, and they were looking for someone with my profile, based in the U.S. Check and check! Just when I had been thinking about what my next step would be, they found me ❤

I am so so so happy to join the Nytro team on a Project Management role, getting to leverage my experience but on a capacity where I get to learn and grow so much. I’ve already started to join calls on some big projects coming up, and I’m excited for the challenges ahead. I will be their only Miami-based lead, working remotely with a team spread across countries and time-zones galore.

Katherine Capeluto Doodle

All Nytro employees have a “doodle” on the website which describes their skills & passions. This is mine 🙂

This is especially a cool setting for me because after working for a massive international company of 90,000 employees, and later launching my own micro-business, this seems like a nice “midpoint.” 😉

Welcome to the journey. Here’s to #TheNytroExperience!

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#MyBestFriendsWedding, Chapter 2: The Engagement Party

Now that my best friend got engaged, I am the happiest crafter alive, and I’m ready to make ALL of the things. First stop: engagement party central!

My biff (that’s what we call each other :P) Michelle, like most women, has had an idea of what she wants her wedding to look like, so her mom Marta and I are going with a similar feel for the engagement party. The rustic vibe is very in right now and she likes it a lot, so let’s get to it!

Michelle’s parents have a beautiful home with a great backyard where they’ve hosted lots and lots of parties, so we know the space pretty well and have an idea of how to set things up to maximize each area. This Pinterest board has a lot of the inspiration for the stuff I made for the party, so let’s dive right in to the final products!

  • The decor: I’ll wrap a few of the items into this category so this doesn’t end up the long testament my blogs usually are hehe… Our color palette for the party was Blush Pink, Taupe, Ivory & Rose Gold. Lots of burlap, lace, and a vintage classic vibe made everything really pretty and Pinterest-y!
  • The photo booth & props: Brian (Michelle’s fiance) is very handy, so Marta and I asked him to build a rustic-looking frame that we could drape and place in the garden to create a photo booth area. Brian did such an amazing job that I almost didn’t even want to dress the frame, but at the same time I’ve been loving the mixture of delicate with rustic/industrial so with his part done, it was time to make it pop. The fabric Marta found for the frame was shiny, shimmery & splendid. I also did a “she said yaaasss” banner, and added some vintage bulbs and baby’s breath to make it all come together. To finish the look, we hung a bunch of mismatched lamps from the tree, and it all looked beautiful both during the day and at night! For the props, I wanted to do something different from what I always do, since after all, props are kind of my niche… I actually started to design a completely different idea from what it ended up being, but I’m super happy with the end result. I used burlap paper, designed the props on PowerPoint, printed them out, cut & glued them to cardstock for hold and voila! Awesome props to complement an already great photo booth area!
  • The favors: I didn’t get any good pictures of the final product here, but long story short: plastic bags, burlap strips, circle “Brian POPPED the question, Michelle said yes!” tags, popcorn. You get the idea!
  • The calligraphy: boy oh boy do I hate my handwriting/penmanship. I’ve always wanted to have pretty handwriting, but it’s just not in my skill set. I can pull off a few tries but I hate writing slowly and when I go fast, there’s no way to control the strokes… So when Marta showed me the boards and table tent signs, I kind of swallowed hard and said ok… I got this! I did those the night before the party, and I was so stressed the entire time. If I’m honest, the first tent signs didn’t come out as good as the last ones. It’s true what they say, calligraphy is a practice thing. Although some people are just born with those magically beautiful calligraphy skills!
  • Some close-ups: making this cake topper gave me so much life! I couldn’t stop staring at my Cricut cutting the rose gold card stock stuff! And I had a full blown photo shoot with the mason jars when I finished dressing them… O-B-S-E-S-S-E-D. Have I mentioned I don’t typically like burlap?! I know…
  • The edgy fun part: when it comes to Michelle’s family, there’s always something fun/edgy/borderline inappropriate thing happening, and I’m all too happy to oblige and do my part for it. This time around, Marta bought an apron for Michelle’s uncle as he’d be cooking the dinner during the party, and again, thank you Pinterest for this awesomely hilarious idea 🙂

After about a month of prep, I’m truly so happy with how everything turned out and now I can focus on the bachelorette, bridal shower and whatever Michelle asks me to make for the wedding! (please biff, let me make it allllllllllllllllllllllllll! haha kidding! no, not really…)

 

PS: Oh and one last thing – this was something new I decided to try: window cling! I wanted to make something for the bar area, so I went with some string lights, a “cheers to michelle & brian,” and that’s all she wrote! For real this time!

I added a heart with a “to” afterwards but this picture is where the window cling shows the best!